Whether you are trying to grow your new pool division or your pool remodeling business, it begins with consistent, predictable and scalable customer acquisition. Creating a customer acquisition process for your company is vital for the growth and success of any pool company. However, many builders often overlook the importance of having a clear and defined process for acquiring new customers.
Without a defined customer acquisition process, it can be difficult to identify, target and attract the right audience, measure the effectiveness of your advertising and make adjustments as needed. However, a clear and defined customer acquisition process helps you to communicate to your customers about their needs, pain points, and behaviors at exactly the right stage of the buying process and influence them to believe what you believe. In today’s world, most people turn to the internet when looking for a pool builder.
To outfox your competitor you’re going to need more than just a website. Today’s consumers want an amazing buying experience. The Pool Builder Agency uses a proprietary customer acquisition system called a CyberFunnel. This is an end-to-end system that will create an amazing buying experience for them by providing access to videos, downloads, checklists, planning guides and everything they need to learn about having a pool built or renovated.
That system is called a CyberFunnel!
A CyberFunnel is a proprietary product only available through the Pool Builder Agency. It’s is a smart investment for any pool builder looking to grow their business because it’s a cost-effective way to reach more customers, increase sales and dominate your toughest competitors. Our pool business accelerator program will help you achieve financial freedom.
Like most business owners you are probably being contacted multiple times daily by media salespeople trying to sell you advertising or lead generation services. And you’ve likely tested a few with varied success.
The issue is that many business owners think that more leads are the answer and will solve their problems. However, leads alone won’t address many of the underlying issues that are creating problems like sluggish sales, low margins, and out of control marketing costs.
Once you ramp up your customer acquisition and start getting a steady stream of new high margin customers, you want to be sure your production team is operating at peak efficiencies that create a great experience for customers and maximize your profitability.
Our company uses a proprietary system called mPower which includes end-to-end work flow processes, project management and profitability. Our Pool Business Accelerator program utilizes these key elements to help you gain financial freedom in your pool business.
Having a clear process in place for every stage of pool construction is essential for ensuring quality work, meeting deadlines, and maintaining customer satisfaction. By documenting workflows and job descriptions, you can ensure that everyone on your team understands their responsibilities and knows exactly what is expected of them. This also helps to identify and resolve issues before they become a problem, and improve overall efficiency.
Additionally, having well-documented processes and job descriptions can also help with training new team members, and it can serve as a reference for clients, in case they have any questions or concerns. It’s also a great way to standardize the process and make sure that every pool you build is of the highest quality.
Our mPower program will document your workflows and job descriptions for every stage of pool construction from initial planning to final inspection. This allows you to identify and eliminate any bottlenecks or inefficiencies, resulting in faster completion times and lower costs.
Additionally, by following established procedures and utilizing our mPower technology, we are able to reduce the potential for errors, resulting in fewer mistakes and less rework. This leads to higher quality finished products and increased customer satisfaction.