The Pool Builder Agency by

Stage 1

AWARENESS

Monthly List Price

$1,500

SETUP Fee

FREE

Channels

Local search and ads for terms like "Pool builders", Social media posts and ads, Local Service Ads

Customer Thoughts/Feelings

"I want a pool for my home. Who are the reliable builders?"

What we provide you and your customers:

Targeted local ads, optimize your website for local search, maintain search & social media presence

Stage 2

Consideration

Monthly List Price

$3,000

SETUP Fee

$5,000

Channels

Company website, professional videos, online reviews, customer testimonials, showroom visits, initial consultation calls.

Customer Thoughts/Feelings

"What differentiates this builder from others? What's their pricing? Quality of work?"

What we provide you and your customers:

Redesign & ensure the website showcases past projects with high-quality photos, produce professional videos, gather and display positive testimonials, provide easy-to-schedule consultation calls.

Stage 3

Decision

Monthly List Price

$5,000

SETUP Fee

$10,000

Channels

Company website, professional videos, online reviews, customer testimonials, showroom visits, and initial consultation calls.

Customer Thoughts/Feelings

"Can I afford this? Is this the right design for my home? Are there any hidden fees?"

What we provide you and your customers:

Automated pre-sales information and video series, buyer's guide, and project resource timelines.

Stage 4

Purchase

Monthly List Price

Included in $5k+

SETUP Fee

FREE

Channels

Contract signing, initial deposit payment.

Customer Thoughts/Feelings

"I hope the pool turns out as I expect. Will the project be completed on time?"

What we provide you and your customers:

Send professional quotes & collect e-signature; clear straightforward contract, keep open lines of communication, reassure the customer on project timelines.

Stage 5

Installation/Construction

Monthly List Price

Included in $5k+

SETUP Fee

FREE

Channels

Regular project updates, site visit schedules and reminder, work forms, job images & notes.

Customer Thoughts/Feelings

"Where are we at in the project? Are they staying on schedule?"

What we provide you and your customers:

Project management system with schedules, work and completion forms, scheduling, documentation/checklists, and text/email communication with customers.

Stage 6

Post-purchase/Aftercare

Monthly List Price

Included in $5k+

SETUP Fee

FREE

Channels

Follow-up calls, maintenance guides, warranty information.

Customer Thoughts/Feelings

"How do I maintain the pool? What if there's a problem or defect?"

What we provide you and your customers:

Automated post-sales information: easy-to-understand maintenance guides, warranty forms & policies, communication platform for any post-installation issues.

Stage 7

Advocacy

Monthly List Price

Included in $3k+

SETUP Fee

FREE

Channels

Referral programs, online reviews, social media shout-outs.

Customer Thoughts/Feelings

"I love my new pool! Others should know about this great company."

What we provide you and your customers:

Encourage satisfied customers to leave online reviews, offer referral incentives, engage with customers on social media.

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