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Return on Investment

One thing we should always remember about “marketing” is that if the EXPENSE isn’t paid for with NEW PROFIT, then you probably shouldn’t be spending the money in the first place.

The following chart is a sample “return on investment” calculator that helps to predict the bottom-line impact of specific improvements in your marketing system. You’ll notice that MOST of the improvements are conservatively set to “zero” or only 10%. Imagine what can happen when you start making significant improvements in ALL areas!

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